Following the direction of so many brands in recent months, for 2018, Cartier has chosen to update, refresh and reissue one of its most iconic timepieces: the Santos de Cartier Replica Orologi. And, as it relaunches a classic, opening up one of its signature collections to a new generation of buyers, Cartier is also testing the waters of a new way of buying by allowing a solely online retailer to sell its new watches for the first time.
First launched in 1904, the Santos was created to satisfy the demands of Brazilian aviator Alberto Santos-Dumont, who wanted a watch to wear while flying. The development of the Santos allows Cartier to lay claim to producing the first dedicated pilots watch and, indeed, the worlds first true wristwatch.
The new version Santos features a QuickSwitch and SmartLink system allowing strap changes and bracelet adjustments without the need for tools as well as Cartiers new in-house 1857 MC automatic movement. The watch comes in various metal combinations and in two sizes medium (35.1mm wide) and large (39.8mm).
Mr Porter will launch with large and medium model Steel on Black Grained Leather Strap (exclusive pieces), large and medium model Pink Gold Automatic on Grey Leather Strap, large model Pink Gold Automatic on Pink Gold Bracelet, large model Yellow Gold and Steel Automatic on Steel Bracelet, large model Steel Automatic on Steel Bracelet.
You definitely have to offer something extra and Mr Porter has a number of advantages as a watch retailer.Firstly, as an online destination for mens style, we talk about watches as part of a mans outfit, not simply as a standalone item. Our customers appreciate this context because it reflects the way they are thinking.When you but a new pair of shoes, you make sure you try them on with the suit you are thinking of wearing them with, so why should advice on a watch be any different?
Then there are the more technically orientated stories and videos that we produce, which again give our customers a different experience, to be able to effectively research a brand or a watch and then purchase from the same site.We also have a large database of existing clients and we are able to profile them and share directly with them the brands and styles that we think will appeal to them as individuals effectively offering them a personalised service.
We appreciate that the information people require about Replica Orologi ​differs from fashion, so we go to great lengths to create bespoke images and to convey all of the relevant technical information on the product pages.Our main focus is on service. All fine watches are hand-delivered, which gives customers piece of mind and of course we handle any returns in an equally secure way.We handle all aspects of service requirements for our customers too collecting and re-delivering their watches from and to them at times that suit them.Recently we have offered our EIP clients an @home service, where we will visit them with a selection of watches for them to try before they buy, or indeed, if a regular delivery method then our delivery drivers will wait for the client to inspect the watch and try it on before they decide to keep it if not they can return it immediately.
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